Apple users end 2020 by spending $1.8-bn on apps, most of it on games

Inc. said consumers spent $1.8 billion on the App Store during the last week of 2020, an increase from $1.42 billion in the same period a year earlier with people relying on digital services more than ever to stay connected to work, school and family.

The Cupertino, California-based technology giant said that most of the spending between Christmas Eve and New Year’s Eve went to games. New Year’s Day set a single-day spending record of $540 million on the App Store, up from $386 million on that day in 2020. Some of the most downloaded apps in 2020 were Zoom and Disney+, said. The company has now paid out a total of $200 billion to developers, up from $155 billion a year ago.

In a statement Wednesday, the maker also highlighted the performance of a few of its other services, but didn’t share subscriber numbers for some of the most important offerings, including Music and Apple TV+. The company said that its Apple Pay mobile payments offering is now accepted at 90% of U.S. retailers and that Apple Books now has 90 million monthly active users.

Services have become an increasingly key component of Apple’s overall revenue, topping $53 billion in 2020 and accounting for almost 20 per cent of the company’s overall revenue.

The App Store is one of the biggest revenue drivers for Apple’s services segment, but has been criticized by some regulators and developers over the past year for the percentage it takes from app makers. Last month, Apple began a new program that slices the fee for developers to 15% of sales, down from 30%, for those that make $1 million or less in annual App Store revenue.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *